Fakhriya Khalafova – artist, couturier, presents Azerbaijan
Professional education – graduate of High Special School of Art Design (Turkey). Also graduated the Azerbaijan State University – faculty of biology, specialty – cerebrum neurophysiology.
Doctor of science of the Academy of Science of Azerbaijan – Doctor of philosophy.
Fakhriya Khalafova in 1998 began to work as a professional modeller.
Since 2005 began teaching of the University of the Arts and Culture. At this time, is an Docent of fine arts faculty.
Currently Fakhriya is head of Centre of Fashion and Design. She is an author of collections, which were winners of various International awards (“Lider in prestige & quality” – europe 2006, Academician Yusif Mammadaliyev prize 2004, Meritorious Science Art 2006, Professional prize “Golden scissors-2007”) and focus of attention of mass media. She is also involved in such businesses as television (author’s fashion programme), artistic photography, and advertising and creative brand development.
Famous Azerbaijani couturier Fakhriya Khalafova has been awarded FASHION FOR EUROPE 2016 for her professional and creative achievements in fashion and design field. FASHION FOR EUROPE brings together European designers and brands in the world famous Vienna State Opera. In 2016, the international fashion highlight moved to the world famous Vienna State Opera. European designers and brands transformed the Opera house into an exclusive boutique and runway area and represented their nation.”The secret of my success lies in confidence and a special approach to the work, ingenuity and originality in process of creation that helps me to get high reviews. I pay special attention to the clothing which will fully represent Azerbaijani culture. The ideals of East and West are originally merged in my fashion collection”, said the designer. “Modern fashion dictates the latest trend, according to which festive image should be mysterious and romantic, brilliant and unique,” said Khalafova. The main credo in Fakhriya Khalafova’s fashion is nothing excessive, integrity of image and well thought-out design of costume.
Fakhriya was an author of diverse collections presented to wider audience – such as “Mystery”, “Oil Goddess”, “Rhythms of Hope”, and “Ladies of Azerbaijan”. Each name and theme of the collection has its own symbolic meaning and philosophic significance. “Today’s fashion is associative, it creates styles and is expressed through images – says F. Khalafova – and it goes without saying that artists also express themselves via images. And it is always unexpected, original even if it is routine fashion trend. “
To Fakhriya every image is a whole world where style, model, fabric, colour and attitude blend together. Whether creating a mysterious unknown lady, or royal goddess, Fahriya’s aspiration is focused to reflect all main features of current fashion trends: womanly, simplicity, naturalness.
The main credo in Fakhriya Khalafova’s fashion – nothing excessive, integrity of image and well thought-out design of costume. The most important thing is simplicity, precise correspondence of costume to situation, time and place.
According to F. Khalafova, it is very important to have the local schools of modelling to go through necessary stages of development and establishment with its success, deserved victories, discoveries of novice. It is mandatory to participate in international forums and contests of fashion.
Fakhriya Khalafova participated and presented Azerbaijan in following events:
- Days of Culture of Azerbaijan in Russia – 1999 – “Mystery” collection, 2003 – “Ladies of Azerbaijan” collection
- I and III international contest of “Haute couture of national costume”, 2000, Kazakhstan, Alma Ata – “Oil Goddess” collection, 2002. Minsk, Belarus – “Rhythms of Hope” collection.
- International exhibition EXPO 2000 – Germany, Hanover.
- “European Line” II International festival of advertising, 2003, Minsk, Belarus – Photo project.
- The first international “Fashion Week in Moscow”, – Vield Sumptuousness”, 2004, Russia.
- Baltic Fashion Week, 2005, Riga, Latvia.
- International exhibition EXPO 2005 in Japan
- Azerbaijan’s Culture Days in the Arab Republic of Egypt in 2005
- Kazakhstan Fashion Week. Alma Ata, 2006.
- Istanbul Fashion Week. Turkey, 2007
- VIII international contest of “Haute couture of national costume”, 2007, Russian, Moscow – “Charming” collection.
- “Ethical Fashion Show” Paris, France – 2007.. Collection “New Glamour”.
– International exhibition “Fashion Planet – 2009”. Monaco.
– Georgian Fashion Week – 2011. Georgia, Tbilisi. Collection “Caspian rose”
– “Fashion show famous designers of the TYURKSOI” – 2012. Astana. Kazakhstan.
– ”Festival of the Silk Way” , China-2013.
-“LABO ETHNIK FASHION & LIFESTYLE” Paris, France – 2014
-“ ORIENTAL FASHION SHOW” Paris, France- 2014
“ Baku FASHION NIGHT 2015” ”.Baku,Azerbaijan.
– ”Fashion For Europe ” Vienna, Austria-2015
-“ ORIENTAL FASHION SHOW” Paris, France- 2017
-“ Milan Fashion Week” Milan, Italy- 2018
Specifics of style: quintessence of national traditions and modern form, present day views on life. Transformation of national costume in design of modern clothes. Combination of classics and modernist style.
Ideal of female beauty created by Fakhriya Khalafova: “My ideal of beauty – is Azerbaijani woman, which reflects essence of life in royal beauty of her garments, in magnificent embroidery of superb colouration and ornamental design, by means of which she made her dream about love and beauty true, as well via wonderful carpets which incorporated all colours of solar spectrum. This is an image of woman with her own taste, high aesthetic culture, feeling of personal and public dignity and her aspiration to physical and spiritual harmony”.
In 2010 the “Fashion & Design House of Fakhriya Khalafova” presented its first collection of fragrances for her under name “Nuray”. In 2012, Was presented to the next perfume for man and the name of the “Caspian Essence”, and a new women’s fragrance “Caspian Rose” and Rose de L’amour. During the introduction of the new collection Fakhriya Khalafova shared a fascinating background story of perfume’s creation and revealed the secrets of this unique fragrance. According to the couturier, the new perfume is distinguished by elegant packing and delicate fragrance: “Heart is a symbol that I kept on the perfume package design. This symbol brings luck to me. The name Nuray is another reason for success. There are three fragrance lines of the perfume presented – blue, pink, and green. Personally I use the green one. By the way, fragrance selection is a special process. There should be a special cold temperature environment provided for it. That’s why I work on it only during the winter. In order to enjoy the fragrance and not be tired of it one should use three different perfumes during the day. And this is the reason why I picked these three lines”